Our Story
New York State of Mind was born on the F‑train between Queens and Manhattan—a rolling studio where a half‑finished sketch met a spark of late‑night city noise. From that moment on, we set out to bottle what can’t be bottled: the rhythm that keeps this place awake, the “you‑got‑this” undercurrent that turns strangers into co‑conspirators and sidewalks into launchpads.
Our pieces aren’t souvenirs; they’re signals. Each graphic, stitch, and silhouette is lifted straight from the city’s living archive—deli‑bag skylines, midnight jazz riffs, dawn‑shift coffee steam. Rendered in sharp black and white, every design cuts through the noise like a subway announcement at rush hour: clear, confident, unmistakably New York.
About the Artist
Alexander Egan has spent decades orbiting New York’s many centers— nights in Midtown record shops, warehouse projects in Queens, a floor‑level Williamsburg stint that taught him how light bends through chain‑link. As the artist behind the iconic "Bad Brookyln" as well as an entrepreneur and storyteller, this fiery redhead is often dubbed “the Red Herring” for the way he lures attention to overlooked corners. Alex translates fleeting street moments into graphics that feel lived‑in from day one.
His work resists neat categories—equal parts photo essay, and love letter—yet every piece points back to the same thesis: New York isn’t just a place you live; it’s a frequency you tune into. New York State of Mind is his latest transmitter, inviting anyone, anywhere, to throw on a tee and broadcast that signal loud—strictly in timeless black and white.


